What’s Hot

New Tools & Tech

Marketing tools shouldn’t be confused with marketing strategy.

Your marketing strategy is the foundation of everything you do. It’s your messaging, your targeting, your plan of action – and it doesn’t rely on tools.

But the right tools can make your strategy so much more effective. Here are some tools we’re leveraging for ourselves and our clients.

Tech Spotlight: Freeform

Take Apple’s new Freeform software.

It’s a collaborative design program that’s perfect for design departments, collaborative projects, brainstorming new ideas, and oh so much more.

We’ve been using it collaboratively on projects with clients and the results have been stellar.

Here’s a full breakdown of the technology, direct from Apple.

New Tool: PMAX Insights

Performance Max Secret Insights is more code than tech, but it makes your tech oh so much more powerful.

It automatically adds high-performing search queries as keywords to your Google Ads campaigns, which then converts search terms with a cost per acquisition (CPA) lower than target as either an exact, phrase, or broad match modifier keyword.

Why should you care about that?

PMax campaigns are a black box, and reporting via the Google Ads UI is very limited with few options to get to the details.

Unfortunately, this seriously limits your optimization. But the extra insights from this PMax script allows you to take back some control, letting you optimize PMax to get better performance in your ad campaigns.

Here’s a link to the script you can add.

Tech Spotlight: AddEvent

Webinars are nothing new, we’ve been leveraging them for years and years.

And guess what? They’re as effective today as ever.

But webinars today have a bigger challenge than they used to – getting attendees to show up.

That’s where a simple piece of technology can help – AddEvent.

AddEvent let’s you create stylish widgets that look good and operate seamlessly, and allow registrants to add the event to their calendars with one click so that they’re more likely to show up.

Here’s the link for AddEvent.

And speaking of webinars…

We’re hosting a special webinar with Pye Jirsa for readers: The Million View Blueprint Masterclass.

Pye’s a master when it comes to content creation and viral marketing. And he’ll be sharing his best strategies with you absolutely free.

If you use content in your marketing, I can’t recommend this webinar enough.

Here’s the link to sign up.

Creative Spotlight: Sylton

We’re always excited to share our clients’ biggest wins, but sometimes we have to wait until everything is ready and live before we can show the goods.

That’s the case here with our creative spotlight for Sylton.

Sylton creates and sells a product to estheticians, dermatologists, and skin care professionals to more accurately and efficiently diagnose skin conditions.

As a B2B business, our messaging is slightly different – take a look at this masterpiece of a video and we’ll break it down.

Even though it’s B2B, we’re still focused on overcoming objections.

The objection is a business one here, not a personal one. In this case, Sylton “doesn’t replace your expertise, it enhances it.”

Automation is a big concern for businesses, especially these days. So letting them know this is a tool to improve their craft instead of take their place matters.

We also point out how this works for any specialization in the industry, and show plenty of benefits and features.

Above all, the technology makes a big promise that all businesses care about: Delivering ROI.

Add in a clear CTA, and you can see why we’re so proud of this video.

You can watch the whole thing here.

Landing Page Highlight: Wealth Comeback Summit

Like we mentioned above, webinars are still hot. But a great webinar is reliant on a great registration page.

Like this registration page for the 2023 Wealth Comeback Summit.

The page is converting at over 30% right now, which is great for a registration page.

So what makes this page so effective?

We start with credibility right in the headline, by saying “CNBC STARS JON & PETE NAJARIAN PRESENT.”

And that credibility continues throughout the page, including their accomplishments and highlighting their book on the registration page.

It has a clear CTA right above the fold, letting people know that the event is free.

We’ve got great copy addressing fears of market losses with a promise of revealing their strategy for recouping losses.

And we’ve got a clear explanation of the strategy broken down into bite sized morsels.

And the CTAs are prevalent throughout the page.

Add in a beautiful, responsive user experience for visitors, and it’s easy to see why this page converts so well.

Here’s the link to the page itself if you want some beautiful inspiration.

The Great Reset Campaign

Since our entire industry is based on putting our message in front of new people, lead generation will always be of paramount importance.

That’s why ads are so vital to your company’s success – and why we showcase them further.

Like this Brain Chip ad from Crypto 101.

It’s a 1:18 video with our very own Chris Hilton narrating into the camera.

It’s a scary future about mind control and Elon Musk, about “us vs them” and escaping becoming a pawn of the elite.

The ad then offers a free solution: a tell all documentary that can help viewers protect themselves.

And it converted at 56.32%.

Then there’s the America’s Last Stand Crypto ad for the same documentary.

This ad focuses on the “Great Reset,” a financial scheme by the ultrawealthy to reset Wall Street for their benefit. It drives to the same free documentary, but promises 5 steps people can take to defend their money. And it converted at 65%, bringing in 26 sales.

Click on either thumbnail to see what made these ads so effective for yourself.

Strategy: Leverage Customer Feedback to Level Up Your Marketing

We’ve been telling readers all about User Generated Content (UGC) for months and months now, and for good reason.

UGC videos and ads are cost effective, customer centered (and more authentic as such), helps build a community first brand, and delivers high ROI. That means utilizing UGC the right way, which can result in more reach and exposure for your brand. We do that by leaning on our customers and ethically getting their help in our marketing.

Here’s how.

Ask for Feedback

This is probably the most straightforward way of getting a review or a testimonial from your customers. This type of user-generated content is used in different campaigns. One of the easiest ways to do this is put a form or a link to the form on an exit pop after they’ve made their purchase.

Or, send a followup email asking for a video testimonial (you can always offer them a nice little bonus for doing so, by the way).

Contests and Giveaways

Contests and giveaways are one of the most effective ways to generate UGC because everyone loves to win.

Even before the internet and social media, contests and giveaways were a popular strategy for brands to drive user engagement. The internet just lets companies do it way more effectively.

With hashtags and the ability to carry group or one on one conversations with customers, brands can engage users to help expand their reach online. Think about Lay’s flavor campaigns. They ask users to submit their flavor ideas. Fans vote on each flavor and the top 3 go into limited time production. Ultimately, one winning voter gets a $1 million prize.

I’m not saying you need to pony up that kind of money, but you can give away free products, coaching, or services as prizes. Or invest in some cash value prizes to really get people excited.

But remember, the goal is to find out what people want, engage them, and get your fans to share their own user generated content (conveniently featuring your brand).

Listen

Keeping your ear to the ground and listening to conversations on social media is definitely time consuming, but it can reap huge rewards.

If you come across a conversation about your company or just your industry, you’re officially qualified to weigh in. People love brands who go out of their way to talk to them, so forget canned responses and engage with people.

Real conversations on social media count as UGC, so go find them!

But remember your UGC best practices…

• Ask for permission and give credit
• Make it part of your social media strategy
• Make sure you’re keeping it native and using the right content on the right platform
• Always add a clear call to action whenever possible

---

Copy Corner

The Great ChatGPT Debate: Is AI Your Copy Savior?

ChatGPT is everywhere right now – there’s even an episode of South Park dedicated to it (if you haven’t seen that episode, I highly recommend you check it out).

There’s a good reason for that … ChatGPT is an incredibly powerful tool for writing content.

But is it powerful enough to replace a copywriter? Powerful enough to build your business on?

Well, that all depends on if you like to gamble,

because there are still a few kinks to work out before AI is a turnkey solution.

And let’s be clear, I’m not saying AI is bad. Far from it. In fact, Strikepoint uses ChatGPT regularly to help us come up with video scripts, blog ideas, and general split testing angles for campaigns.

Unfortunately, we can’t rely on it for more than that because:

• All the data it draws from is 2021 or earlier
• There’s zero compliance or proofing, which is a huge liability issue and constantly produces errors in the content that it creates
• It’s not guaranteed to rank well, particularly because Google isn’t a fan of AI-generated content

But if you can fix those issues, you can use ChatGPT more effectively.

And it starts with researching sales copy angles and content a better way…

Here’s how:

Step 1: Use your email swipe file to find CURRENT sales copy that is working in the marketplace on
a particular topic. Every one of these emails will have content and copy about the search term you’ve got in mind. And if you opt into the right lists, this copy comes from top copywriters (and almost definitely not AI).

Step 2: Search within the emails for ideas and content.

Step 3: Verify and expand on ideas in newspaper & magazine databases for more complete information.

Now you’ve got ideas, angles, and even some copy inspiration.

From here, you can either take the ball and run with it yourself, or feed it into ChatGPT with your prompts to get a more direct, more factual, more compliant output.

And then it’s up to you what you decide to do with it, but just remember that it’s a tool, not a solution.

---

What’s Hot At Strikepoint

As Strikepoint Media gears up for Q2, we’re still taking time to celebrate our people. Last month, we had quite a few birthdays to celebrate, including Anna, Robby, Blake… and me!

What a way to ring in year 40!

The team went out of their way to surprise me, and then we got to have an amazing team lunch that just brought such a smile to my face and re- minded me about what SPM is all about.

We’re a family, and we’re able to deliver such amazing results for our clients because of that.

And that family continues to grow.

Which is why we’re looking for some new addi- tions to our team. If you or someone you know would be a good fit for any of these positions, have them go here to apply and let’s talk:

• Digital Marketing Coordinator
• Head of Media Buying

Aside from a busy month and some birthdays, our focus continues to be on sharing top tier content. We’ve got new courses, new videos, new blogs, and a ton of other great stuff coming down the pipeline.

That starts with our free Million View Blueprint Masterclass.

Trust me when I say that this is one exceptional webinar you don’t want to miss!

But on top of red hot new content, we’re also making some of our best old content available for access, as well.

Now, you can access our C2C Archive to find old Clicks to Conversion Report issues on any topic you need.

Think of it as a library to help you brush up on whatever skillset you’re looking for.

That’s it for this month’s issue of the C2C Report! As always, if you have a question, or if there’sanything you’d like to see more of or have us focus on (or that we can do better), please shoot me an email and let me know directly!