Sylton

Precision Meets Beauty

Services offered

Branding & Creative
Web Design & Development
Photography
Videography

Introduction

A leader in skin analysis, Sylton produces diagnostic equipment for the global beauty industry. Their products are created and developed by the experienced engineering team of InnoFaith beauty sciences, which has over 25 years of experience in the beauty industry.

The Problem

Adapting to American Aesthetics

Sylton recognized the need to adapt its brand for the American market and desired a modernized brand identity that resonated with dermatologists and estheticians. The challenge was to effectively communicate Sylton’s values and expertise while capturing the essence of the evolving industry. Strikepoint Studios understood the importance of creating a sleek and beautiful brand that would appeal to the US audience.

The Approach

Elevating Sylton’s Market Position

Conducted in-depth market research to understand the American beauty industry landscape, focusing on preferences of dermatologists and estheticians.
Refined Sylton’s brand vision and messaging to align with US market expectations, encapsulating a modern, sleek aesthetic.
Overhauled digital presence, including website, packaging, videos, and product photography, to ensure a cohesive and appealing brand identity.
Leveraged digital marketing and design expertise to create a brand that speaks to both the art and science of beauty.

We have been totally impressed with the speed & professionalism in which Strikepoint managed to build our website in a time frame of effectively speaking less than 6 weeks. The project was in the pressure cooker for the entire development time and ended up being a diamond. Thanks again for a great job that helped us to have a great launch of our U.S. expansion!

Rolan Van Marlen | CEO of Sylton

The Results

Elevating Sylton’s Market Position

The collaboration with Strikepoint transformed Sylton’s brand, crafting an aesthetic that not only aligned with but elevated the company’s values and appeal within the US market. This strategic rebranding positioned Sylton as a leader in skin analysis, ready to captivate and engage the American beauty industry.

Let’s Explore Working Together