Laguna Beach Community Clinic

Conversion-Centered Design Meets Compassionate Care

200%

Increase in
Email Opt-Ins

100%

Increase in
Page Load Speed

50%

Decrease in
Bounce Rate

Services offered

Branding & Creative
Web Design & Development

Introduction

After a group of concerned physicians and community leaders saw that low-income and medically uninsured people weren’t getting the care they needed. The LBCC was founded in the 1970’s, and operates as a not-for-profit clinic serving the residents of Orange County, CA.

The Problem

Communicating Quality Care for a Growing Community

Laguna Beach Community Clinic was frustrated with how their brand and website didn’t clearly communicate how they deliver quality and compassionate care for their patients in and around Laguna Beach. The doctors and staff care deeply about their patients and potential patients out there looking for help. Providing a clear and easy user-experience for their patients and prospects was paramount for this website buildout because as the CEO said, “There’s no greater loss than to see someone in need, and not be able to help them.”

One of LBCC’s primary goals was to increase the number of new donations through their website to help fund their remodel and expansion projects. In addition to new donations, LBCC was seeking to grow their existing customer database through capturing email addresses of website visitors.

The Approach

Crafting a Distinctive Brand and Investor Communication

We custom built an automatic sliding launch tab allowing their users to quickly navigate to the most important areas of the website. Before building this integration, we did our homework to identify the most common historical user interactions.
Through conversion-centered design and copywriting, we showcased focus initiatives while allowing users to tangibly see how their donations affect the whole.
This increased their one-time donor base by 40% while also increasing monthly donor minimums.

It hits all the marks – Strength, iconic, community. We are so proud to have this as the centerpiece of our new branding! Many thanks for all your hard work!

Monica Prado | Director of Communications & Outreach

The Results

Enhanced Engagement and Support for Community Healthcare

This comprehensive approach not only revitalized LBCC’s digital presence but also strengthened its ability to serve and expand its impact within the community.

Increase in
Email Opt-Ins

Increase in
Page Load Speed

Decrease in
Bounce Rate

Let’s Explore Working Together