K9Lifeline &
Heather's Heroes

Be Your Dog's Hero. Featured on CNBC’s The Profit


Leads Generated


Decease in Bounce Rate


Increase in Revenue

Services offered

Branding & Creative
Web Design & Development
Packaging Design


In 2021, we had the privilege of collaborating with K9 Lifeline to help them develop new branding, packaging, and newly designed eCommerce website. Our work was even featured on CNBC’s The Profit where we were able to showcase our creative pipeline from start to finish.

The Problem

Connecting Passion with Market Presence

Despite Heather’s Heroes’ innovative dog training tools and dedication to improving pet relationships, the Utah-based company struggled to convey its passion and purpose to dog owners and trainers effectively. They needed a brand identity that could emotionally resonate with their audience and stand out in a competitive market.

The Approach

Strategic Brand Transformation

  • Designed a new logo and branding that reflects Heather’s dedication to animals.
  • Developed engaging packaging to appeal to pet owners and retailers.
  • Launched a new, faster website to improve user engagement and showcase products.
  • Introduced an eCommerce-focused sub-brand to enhance online sales.

Strikepoint Media has been the guiding light we needed to take our business to the next level! We had lots of ideas and they were able to bring them to life through a new amazing logo, a fast and efficient website, packaging designs, and more! 

Heather Beck | Founder
The Results

Achieving Remarkable Market Impact

Strikepoint’s comprehensive branding and digital strategy enabled Heather’s Heroes to make a powerful debut at a major animal product convention, resulting in a 1,000% increase in leads, a 200% reduction in bounce rate, and a 2,039% surge in revenue, truly setting the brand apart in the dog training industry.

Increase in
Leads Generated

Decrease in
Bounce Rate

Increase in
Store Sessions

Increase in
Conversion Rate

Increase in
Page Speed

Increase in
SEO & Domain Authority

Let’s Explore Working Together