Strikepoint built out a funnel flow that maximized leads, subscribers, and upsells. We built out a funnel that didn’t need a heavy facelift if we wanted to swap to a different Guru or Subscription product. We accomplished this by building a funnel that was more focused on the product and its value without the need for long sales pages or VSLs. Instead, we focused on shorter sales copy and condensed page layouts.

Maximizing the leads was an important step for this funnel because we wanted to grow Benzinga’s list as well as retarget the leads back into our funnel to buy. 

• Benzinga is very good at converting their leads into sales through gradual cross-selling and upselling.
• The lead generation step was very helpful in our efforts to get subscribers at a lower CPA because our cart abandonment emails were ver effective at converting those leads into subscribers later on. This allowed us to scale our ads up at a higher CPA because we were able to convert the leads later on.

Upsells were also very important to Benzinga because each subscription had the chance to be upsold 3 times in the funnel. To maximize the upsells on the funnel we implemented an upsell abandonment email series that allowed subscribers to be upsold over time into higher tiers of the same subscription.