What Are Buyer Intent Keywords?
Buyer intent keywords are search terms that indicate a user’s readiness to make a purchase. These terms indicate a higher likelihood that the searcher is preparing to make a transaction—as opposed to merely seeking information.
And these keywords are valuable to marketers because they signal a user is further along in the buying cycle. And closer to a purchase.
Buyer intent keywords can be classified as:
- Low intent (also called commercial intent)
- High intent (also called transactional intent)
Low-Intent Keywords
Low-intent (or commercial intent) keywords are search terms used by folks in the middle of their buying journeys.
Those people are usually considering making a purchase and are looking for options. Or evaluating products or services.
These often include words like “review,” “best,” or “top.”
Despite not indicating an immediate purchase, low-intent keywords play a vital role in the buying journey.
Why?
Because they’re essential for attracting potential customers in the consideration stages of the buying process.
High-Intent Keywords
High-intent (or transactional intent) keywords are search terms potential customers use when they’re strongly inclined to make a purchase.
These keywords tend to be specific and direct—making them valuable if you’re looking to convert searches into sales.
Especially for pay-per-click (PPC) search ads—advertisements served to users based on what they search for and some additional targeting.
