Strikepoint embedded as the strategic hub across creative, CRO, email, and paid media—maintaining a testing velocity of 2.5 new tests per week across four key workstreams:

• Funnel & Checkout Optimization: Systematically tested assessment flows, checkout architecture, order bump sequencing, upsell page redesigns, and bundle pricing strategies—identifying winning combinations through rapid iteration rather than one-off redesigns.
• Creative Strategy & Production: Produced high-quality static and video assets, prioritizing brand-building creative that scales, not just short-term wins. Expanded into new platforms including a TikTok proof-of-concept that delivered results after Support Pets had previously struggled to spend.
• Email & Lifecycle Marketing: Rewrote and tested welcome series, abandoned cart sequences, and expiration flows—shifting strategy from underperforming broadcast campaigns toward triggered, behavioral messaging based on performance data.
• Multi-Agency Coordination: Served as the strategic hub coordinating between media buying, development, and internal teams—ensuring all tactical execution aligned with broader business objectives, including the launch of the Support Pets Plus subscription model.