Life Surge

Branding for Premium Faith-Based Financial Education Platform

Services offered

Branding & Creative
Web Design & Development
Brand Guidelines Creation

Introduction

Life Surge, known for organizing inspirational and motivational large-scale Christian events, envisioned SurgeU as a premium educational platform. Their goal was to empower individuals to build wealth using Godly principles and expert financial strategies. They approached Strikepoint to develop a brand and website for SurgeU that would reflect quality, stability, and expertise while positioning it as a premium, faith-based educational experience.

The Problem

Bridging Faith and Finance

While Life Surge had established a strong reputation for hosting inspirational Christian events, they identified a crucial gap in the market for faith-based financial education. Many Christians struggled to reconcile their spiritual beliefs with wealth-building strategies, often feeling conflicted or underequipped to navigate the financial world.

Life Surge needed to create a platform that not only provided expert financial knowledge but also aligned with biblical principles. The challenge lay in developing a brand and digital presence for SurgeU that would:

Convey the premium nature of the educational experience
Instill trust in potential students about the quality of instruction
Clearly communicate the unique value proposition of faith-based financial education
Seamlessly integrate with the existing Life Surge brand while establishing its own distinct identity
Scale to accommodate future growth and additional product lines

Life Surge turned to Strikepoint to help them overcome these challenges and bring their vision of SurgeU to life.

The Approach

Crafting a Premium Faith-Based Educational Brand

Developed a unique brand identity for SurgeU as an extension of Life Surge.
Designed and built a new website that embodies quality and expertise.
Created extensive brand guidelines for both SurgeU and the parent brand, Life Surge.
Established a flexible brand architecture to accommodate future sub-brands and product lines.

Working with the team at Strikepoint was amazing. We were launching a new brand and needed clear brand tenets and graphics that complemented—but didn’t compete—with an existing brand. The team delivered a wonderful brand style guide as well as supporting materials, website, etc. to get our brand launched on time! They have a great approach to creative which is ground in strategy and then magnifies itself creatively to support the brand tenets. That was our first project with Strikepoint and since then, we have expanded our engagement with them to include additional services. Highly recommend!

Rob Collins, Former CMO | Life Surge

The Results

Achieving Remarkable Market Impact

With Strikepoint’s expertise, Life Surge successfully launched the SurgeU website, introducing thousands of event attendees to their new sub-brand. The product continues to expand, adding courses and tools, while the flexible brand architecture allows for easy accommodation of multiple new product lines developed by Strikepoint and the Life Surge team.

Let’s Explore Working Together