Life Surge

Large-Scale Inspirational Christian Events

Services offered

Paid Media Strategy
Ad Creative

Introduction

Life Surge hosts large-scale Christian events designed to inspire and equip attendees with the knowledge and motivation to transform their lives—combining faith-based inspiration with financial education and wealth-building strategies. To maximize ticket sales and event attendance across multiple markets, they partnered with Strikepoint to develop and execute a full-funnel paid media strategy supported by high-impact video and static ad creative.

The Problem

Filling Arenas Across the Country

Life Surge’s events draw thousands of attendees to venues in markets nationwide, but scaling ticket sales consistently across diverse regions presented a significant challenge. Beyond simply filling seats, Life Surge needed to attract the right attendees—people genuinely interested in faith-based financial education who would be primed to engage with the content and convert on backend offers. With events happening in multiple cities throughout the year, Life Surge needed a paid media partner who could:

Produce compelling video and static ad creative that captured the energy and transformation of the live event experience
Drive cost-efficient ticket sales at scale across multiple markets and event dates
Attract high-intent attendees who aligned with the event’s financial education mission—not just volume, but the right people in the room to convert
Maintain consistent ticket volume year-round, combating seasonality and market fatigue across an ongoing event calendar
Continuously test and optimize creative to combat ad fatigue across extended campaign windows
Maintain brand integrity and messaging consistency while adapting creative for different platforms and audience segments

Life Surge turned to Strikepoint to build a paid media engine that would reliably fill seats with qualified attendees and maximize return on ad spend.

The Approach

Driving Ticket Sales Through Performance Creative

Developed a full-funnel paid media strategy across Meta, YouTube, and programmatic channels to drive ticket sales for live events nationwide.
Produced a library of high-impact video ads—including testimonial-driven, hype-style, and speaker-highlight formats—designed to stop the scroll and drive action.
Created platform-optimized static ad creative with clear calls to action, urgency-driven messaging, and event-specific branding.
Implemented rigorous creative testing frameworks to identify top-performing assets and continuously improve cost per acquisition.
Built audience segmentation strategies leveraging interest-based, lookalike, and retargeting audiences to maximize reach and conversion efficiency.

Working with the team at Strikepoint was amazing. We were launching a new brand and needed clear brand tenets and graphics that complemented—but didn’t compete—with an existing brand. The team delivered a wonderful brand style guide as well as supporting materials, website, etc. to get our brand launched on time! They have a great approach to creative which is ground in strategy and then magnifies itself creatively to support the brand tenets. That was our first project with Strikepoint and since then, we have expanded our engagement with them to include additional services. Highly recommend!

Rob Collins, Former CMO | Life Surge

The Results

Achieving Remarkable Event Attendance

With Strikepoint’s paid media expertise and performance-driven creative, Life Surge successfully scaled ticket sales and exceeded their goals. Key results include:

of Ticket Sales Goal
Exceeded target ticket volume driven through paid media efforts

Show Rate
Percentage of ticket holders who attended the live events

Conversion Rate
Attendee-to-customer conversion rate at events

CPA Reduction
During Black Friday/Cyber Monday campaign

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