Increase in
Website Traffic
Increase in
User Engagement
Increase in
Conversion Rates
Improvement in Search Engine Rankings
Ad Creative
Funnel Building
Paid Media
GeniusTag, a fast-growing pet tech company, needed to bring down their customer acquisition cost and improve conversion rates across Meta ads. Their flagship product — a digital pet ID tag — had strong appeal with pet owners, but ad performance was inconsistent.
Scaling Meta Ads While Lowering CPA
The client came to us looking for a more scalable creative strategy, along with an optimized landing page experience that could turn clicks into customers.
Creative Testing, Conversion-Focused Copy, and a Brand New LP
Our growth team quickly identified an opportunity to drive more qualified clicks and lower CPA with fresh creative and a streamlined landing page. Our approach focused on:
Creative Testing at Scale: We launched multiple hooks and concepts to isolate top-performing messaging and design elements.
Data-Driven Copy Iteration: Tested emotional triggers (like pet safety and smart tech) to increase engagement.
New High-Converting Landing Page: Built and deployed a dedicated bundle offer page tailored for Meta traffic.
Full-Funnel Optimization: Analyzed link clicks, add-to-cart, and purchase rates to identify key drop-off points and refine UX.
Strikepoint Media has been the guiding light we needed to take our business to the next level! We had lots of ideas and they were able to bring them to life through a new amazing logo, a fast and efficient website, packaging designs, and more… Anything we needed they made happen. We couldn’t be more grateful for the amazing team at Strikepoint!
The best-performing creative cut the cost per acquisition nearly in half, while new landing page traffic showed strong intent to buy. By dialing in both the messaging and the funnel experience, GeniusTag saw improved efficiency across every stage of the customer journey — from click to cart to conversion.
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