Upstate Coin & Gold
A company who has withstood the test of time charged Strikepoint to update their brand to stay competitive and relevant while still upholding the legacy attributes of the original mark that they’ve grown to love. We brought their brand up to speed, then showcased it across everything we touched. We were also commissioned to build out their new website, that was the easy part.
A brand system that keeps things neat.
We chose to expose the raw nature of gold. Its unrefined beauty, character, and presence.
We aim to position products to sell. There’s simply no reason not to.