As a copywriter, your words have the power to turn a casual email reader into a dedicated customer. But how do you create those magic emails that resonate with your audience and drive action?
At Strikepoint, we’ve cracked the code to email copywriting success. Our in-house team of creative strategists meticulously follows a proven 7-step blueprint that consistently delivers results.
The 7-Step Copywriting Formula
We’re unveiling the step-by-step process our copywriters use to:
1. Research and Empathize with Your Target Audience
Understanding your audience is the foundation of persuasive copywriting. Don’t just skim the surface – dive deep into their pain points. Analyze customer reviews to uncover their true frustrations. Study your competitors to see what they’re missing. Monitor social media to hear the unfiltered voice of your prospects. When you genuinely understand their struggles, your emails will resonate on a personal level.
2. Create a Compelling Subject Line and Opening
The inbox is a battlefield. Your subject line and opening sentences are your weapons to cut through the noise. Use these to create a sense of urgency and a desire to learn more. A dash of controversy or mystery can be a powerful hook!
3. Include Topical Content OR an Important Figure in the Industry
People pay attention to what’s current. Start your emails by referencing a hot news story, an industry trend, or a well-known figure related to your field. But don’t stop there! The key is seamlessly connecting that ‘buzz’ to the solution your product or service provides.
4. Appeal to Prospect Desires
Everyone wants something – financial freedom, better health, recognition. Zero in on the core desires of your target audience. Paint a vivid picture of what their life could look like after they’ve used your solution. Show them the transformation that’s within reach!
5. Highlight the Mechanism
Now, introduce your product or service as the bridge to their desired outcomes. Don’t be afraid to get specific – explain how it works differently than other options. Highlight the unique features and benefits that make it stand out.
6. Establish “The One Belief”
It’s time to make your offering irresistible. Position it as THE essential tool, the only way to achieve their goals. Convince your readers they won’t reach their full potential without it.
7. Call-to-Action
Never leave your reader wondering what to do next. Include a crystal-clear call-to-action – click a link, sign up, download, buy now! Use strong verbs and inject a sense of urgency to compel them to act immediately.
The Art of Persuasive Copywriting
Our process isn’t just about steps; it’s about giving your emails the spark they need to stand out. Find the voice that reflects your brand, and write in a way that’s a pure joy to read.
Ready to write emails that convert?
By following this framework, you’ll be well on your way to becoming a master of direct-response email copywriting. Remember, keep your ideal customer at the heart of your writing and offer them solutions they truly need.
P.S. Think you’ve got the skills to outwrite the Strikepoint team? 😉 We dare you to try!
